B2B commercial communications manager

Michelin, the Worldwide leader in Tires, is hiring!

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Make a difference as a B2B commercial communications manager

Michelin, an international company known for its tire products, around and beyond the tire is looking for people who want to move forward with us!

Our current offices are in Laval and Magog. However, Michelin has exciting plans to expand and open a new office in the Montreal area. As part of this anticipated expansion, the workplace of this position will eventually be relocated to our new offices in the Montreal Metropolitan area in the near future.

Motivated by our purpose - We care about Giving People a Better Way Forward - Michelin offers our employees a comprehensive Total Rewards package with competitive well-being, health care, life insurance and retirement benefits and perks such as:

• Hybrid work - short term at least 2 days per week at the Michelin Laval or Magog Office, Mid- and long-term, relocation in the Metropolitan area in our new offices according to current policy.
• Collaborate with colleagues all over the world
• Support for professional development
• A stimulating role in a highly innovative company
• An employee assistance program
• Discounts on products
• Varied activities and opportunities to get involved
• Modern offices
• Base salary based on experience, starting annual salary for this position $82,800 plus bonus

We recruit you for your personality, your skills and your experience for a career in the company.

Your team:

Join our dynamic marketing and communications team, where crafting exceptional brand experiences for customers around the world is our daily passion. Based in Canada and France, our team thrives on creativity and innovation across diverse industries, including agriculture, construction, material handling, and powersports. At Michelin, we are dedicated to enhancing and elevating our brand presence, and we invite marketing professionals to bring their expertise to our collaborative environment. Be part of a team of talented marketing generalists and specialists who drive impactful strategies and make a tangible difference. Come shape the future of our iconic brand with us.

Your role:

Responsible for customer engagement strategy, content production and associated approaches, the selected candidate will specialize in a group of vocations within the Off-Road business line. You will promote to the regions what is made available to them for localization and activation and monitor its performance. You propose the best way to engage in these key elements and identify the pillars of customer engagement.

We need you for:

• Engage our customers, distributors, vehicle manufacturers, sales force and organization.
• Contribute to the definition of the engagement strategy by vocation or group of vocations of the Off-Highway business line (LB) based on the customer experiences designed and the marketing objectives of the LBs & Regions, considering the group's entire offering (products, services or solutions).
• Build the message architecture and define asset and content requirements to support the engagement strategy.
• Write activation guidelines to support the regional engagement strategy, and develop the assets and content required according to their activation plans.
• Keep abreast of market trends and developments in paid search (SEA) and search engine optimization (SEO), mobile, video, email, social media and affiliate programs, so as to always propose strategies relevant to our targets.
• Monitor the effectiveness of design and activation in order to propose improvements and action plans.
• Prepare and manage the annual engagement budget given by the business lines and ensure its effective use.
• Contribute to the brand's strategic positioning platform.

What do you need to possess for being successful?

• You hold a bachelor's degree in marketing, administration or communications and 3 years' experience in a similar role.
• You are at ease in a bilingual environment (French and English), so that you can communicate both orally and in writing with your colleagues and our international partners.
• You are agile, with a positive, collaborative and proactive approach.
• You are committed to providing excellent service to internal customers and are comfortable leading meetings.
• You are comfortable in the B2B world and working on strategic aspects.
• You are a self-starter with a good sense of organization, attention to detail and time management.
• You have good analytical skills and a good command of Excel and the Office suite.
• You are occasionally available to visit our colleagues in Europe.

Our Candidate and New Hire Experience Promise:

At each step in your career, you will be guided along your career path to help you build a personalized career plan for the long term… and it starts Now!”

Discover your future – Demonstrate your interest – Meet your future colleagues – Start your Journey!

Moving Forward Together: Apply Today!

Michelin is an equal employment opportunity employer of visible minorities, women, Indigenous persons and people with disabilities. If you need accommodation for any part of the employment application process because of a disability, please contact us at accommodations@michelin.com