Responsável de marketing B2B B2C

Responsável de marketing B2B B2C

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Mission:

Define the territory marketing plans according to the Regional tactical ambitions (Tires & Around tire domains)
Lead and orchestrate the teams for its implementation

Territory Marketing action plan

• Map the territory “Where to play” (distribution) in order to generate the most value for the territories
• Target and refine the “How to Win” (customer segments) in alignment Region’s tactic plans
• Orchestrate the Customer Experience based on the Region recommendations & assets
• Steer the marketing plans, financial performance and implement corrective actions
• Analyze and recommend potential local strategic partnership according to the Where to Play and How to Win for growth opportunities

Offer Portfolio steering

• Balance all the actions required by the Region and prioritize in order to maximize the territory value contribution
• Ensure the portfolio steering of all offers (product & Service)
• On existing offers, perform appropriate profitability analyses and make corrective/optimization recommendations to support short- and mid-term economic performance according to the Region guidelines
• Challenge the business cases for current and future offers and make optimization recommendations based on territory diagnosis

Managerial performance and other expected achievements

• Monitor the overall Territory Marketing resources and budgets.
• Influence, inspire and collaborate with Marketing counterparts by providing regular competitive benchmarking, customer feedback to ensure alignment and knowledge sharing
• Clarify missions, expectations and goals of the team; provide ongoing feedback, address shortcomings, balance the workload and priorities of each individual.
• Liaise with the marketing organizations of newly acquired entities in the Territory and facilitate their integration.
• Empower the teams by delegating authority when appropriate, holding them accountable for their decision making.
• Coach the staff, develop and supports each individual’s career plan and development opportunities.

KEY EXPERIENCES IN:

• Developing marketing plan for an entity or division (Marketing Strategy)
• Operating with minimal direction (Empowerment)
• Managing budgets and deadlines (Revenue & Profitability)
• Managing a team (Team Leadership)